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BRAND DNA
DEVELOPMENT

Brands can often feel their purpose, mission, and vision that drives them. However, when asked to define what they do, they are at a loss for the specific words and images that evoke their brand ethos and a clear and concise way to explain their origin, dreams, and goals. 

 

Mate House's DNA Development service crafts the data that holds your brand's unique story. By deep-diving with you into the history, process, values, and aesthetics at the core of your offer, we find vantage points for your brand to leverage. 

 

Our empathetic research approach and extensive nexus of cultural pioneers allow us to gather the insight needed to identify your consumer profiles and understand what makes them tick. Understanding their emerging expectations and identifying the whitespaces in the market that your competitors have not yet filled for them provides a framework for your Unique Value Proposition. 


By translating global design and consumer trends and intertwining them with your brand ethos, our research and creative experts build a visually rich narrative that resonates with who you are now and defines directions for you to evolve. The Mate House DNA is an inspirational, actionable guidepost that provides you with intelligence you need for product development, brand strategy, communication campaigns, and beyond.