Mate House is a consulting agency that helps companies succeed in a saturated market by applying disruptive strategies and a trend-driven approach to brand innovation.
Blanca Concept Store
Blanca Concept Store serves as a community-driven hub for exceptional coffee, food, and product discovery, curated from brands that embody a specific aesthetic and lifestyle. They provide a platform for emerging designers, purpose-driven companies, and up-and-coming artists to showcase their talents.
When Blanca Concept Store approached Mate House, they were already thriving in Latin America and sought to bring their concept to the US market. They enlisted our expertise to create a consumer trend report, crucial for aligning their offerings with local consumer expectations. This report influenced decisions regarding store location, product selection, menu design, and communication strategy.
Furthermore, we developed a launch campaign focused on boosting brand awareness and fostering a sense of community, driving customers to their establishment. Our insights directly shaped their storytelling, ensuring it resonated effectively with the local audience.
To jumpstart their first US location, we orchestrated a month-long series of in-store activations as a key element of their launch strategy.