Florida Collection

SIGAL is an ethically crafted Miami-based resort wear brand. Through a journey in textile design and fabrication, the brand brings signature Miami culture to you no matter where you are in the world. Inspired by an eternal summer and influenced by Art Deco and the magic city's tropical glamour, every collection is full of vibrant, festive colors and tropical motifs strewn across effortless and versatile silhouettes.

The project

SIGAL approached us to develop a visual communication campaign to launch their SS23 collection, Floralia.
With a strong focus on storytelling, we developed a visual campaign for the brand's digital ecosystem with the objective of showcasing the products in an engaging way that would resonate with the brand’s target audience.