Maylé Vasquez
Influencer Marketing

Maylé Vásquez is a Dominican RTW brand that innovatively approaches Caribbean fashion style. The brand is committed to ethical manufacturing, strategically developing each season’s collections to deliver timeless, collectible, and versatile items.

The project

To enhance worldwide brand recognition and boost sales on a global level, we executed a strategically-planned influencer campaign. Our approach to selecting influencers was twofold: we sought out individuals who not only shared our brand's values and aesthetics to convey our message effectively but also possessed the ideal following to strategically position our brand and attract attention from new customers and potential wholesale partners. This approach ensured that our campaign flowed seamlessly and effectively achieved its goals.