DAMAYA fuses rebellion and refinement, inspired by Bogotá's punk and street culture while speaking the language of contemporary fashion. Upholding international footwear standards, each pair of shoes is meticulously crafted with attention to detail, technical finesse, and indulgent comfort. Challenging conventional elegance with a provocative twist, DAMAYA boldly and innovatively redefines fashion. Aspiring to global recognition, the brand sets the benchmark for exceptional quality and design, marrying European craftsmanship with the untamed spirit of Latin American aesthetics.

DAMAYA approached us with the ambition of creating a competitive footwear brand for the US market. Together, we embarked on a journey to build the brand, starting with a comprehensive market analysis to identify distinctive untapped opportunities. We then researched consumer trends to define fundamental values in the target audience, using these insights to craft a brand that would authentically connect with them.

The brand development process included creating a brand DNA, branding assets, and website development. By meticulously crafting these brand pillars, we aimed to provide DAMAYA with a robust foundation for a successful launch and sustained growth within the US market.

Our involvement spanned multiple crucial facets of the project, encompassing the development of Damaya's brand DNA, the creation of essential branding assets, and website development. By meticulously crafting these elements, we aimed to furnish Damaya with a robust foundation for a successful launch and sustained growth within the US market.