Mate House is a consulting agency that helps companies succeed in a saturated market by applying disruptive strategies and a trend-driven approach to brand innovation.

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MAYLÉ VÁSQUEZ

RESORT 24

Maylé Vásquez is a Dominican RTW brand that approaches Caribbean fashion in an innovative way. The brand is committed to ethical manufacturing and strategically develops each season’s collection to deliver timeless, collectible, and versatile items.

THE PROJECT

We collaborated with Maylé Vasquez to develop the Resort 24 collection. By analyzing seasonal trends and exploring the brand's archive, we ensured we stayed true to the brand's DNA while introducing fresh elements. Together, we designed and merchandised the collection.

 

Additionally, our collaboration expanded to creating impactful sales assets, including a captivating campaign, lookbook, and linesheet development, as well as strategies focused on maximizing sales potential. As a result of our efforts, this collection has been successfully distributed to Shopbop and other retailers in the US, UK, Saudi Arabia, and LATAM.